Role Model Africa is putting together another workshop that promises to be eye-opening and educative. The workshop will attract stakeholders from various parts of the country to grant individuals and organizations a clear road map on how to increase their sales and meet their targets.

Role Model Africa has identified the need for businesses to maximize their sales in these times in order to stay relevant in their competitive fields. Hence, the importance of the Sales Success Workshop. The sessions will be appropriate for Sales Professionals, Brand & Marketing Personnel, Territorial Managers, Account managers and Social Media Managers.

The Workshop is scheduled to take place on Thursday, 31st of March from 9am to 4 pm at the Airport West Hotel.

The four thematic areas of focus are; Sales Management, Customer Profiling, Client Acquisition and Digital Sales.

Sales Management: What is sales and what is not? Putting together and successfully executing all the activities needed to get your product not just fixed in the mind of a consumer but make it the first option in a world of variety is imperative. The module also covers how the sales team can adapt to changing trends, remain dynamic, master territorial sales and manage account systems of clients.

Customer Behavior & Profiling: Businesses need to understand consumer behavior and how it is constantly changing based on their needs, wants and expectations. This module seeks to help identify the kind of people who would be drawn to products and how to target them for maximum sales.

Client Acquisition: Networking to establish contact with new and potential clients is important to make sales. You should be known for what you sell. Be the go-to person for a particular product. Very importantly, businesses need to know how to expand their client base by creatively adopting strategies to win new clients on frequent basis.

Digital Sales: Businesses need to optimize both new and pre-existing digital platforms effectively through the application of different strategies suited for each platform to make more sales. What makes one company more visible than the other? What makes one company get bombarded with orders whiles the other hardly receives any messages? This module teaches you how to amass sales among the online community, increase your interaction with followers on your various social media platforms and make your product top of mind through effective SEO’s.

The professionals with vast knowledge in these fields to facilitate this very important workshop are Petra Aba Asamoah and Bernard Kelvin Clive.

Bernard Kelvin Clive is the person to coach you on branding and digital media. The trainer and lecturer was recognized as one of the “Apostles of the New Economy” by the Springboard Virtual University.  He is a globally-celebrated personal branding coach whose podcasts are spoken about mainly in Ghana, Botswana, UK and the USA. His business and career podcasts are ranked number 1 in Ghana and Botswana. His ideas and perspectives on branding and digital media are touted as unconventional and revolutionary, winning many admirers including Seth Godin.

Petra Aba Asamoah is described as the consummate salesperson. She is a marketing practitioner who has gathered experience from frontline sales, supervision through to executive level of strategy in sales, marketing management, business development and customer service. Petra is a member of the Chartered Institute of Marketing (CIM), UK and she teaches Marketing on a part-time basis. She is the Head of Sales & Marketing of Akosombo Textiles, a leading Ghanaian textile company. She is also the author of the sales book, SALES 101.

Some organizations that have participated and found Role Model Africa trainings insightful include: Promasidor Ghana Limited, Olam Ghana, Allianz Life Ghana, Firstcode Management Services and Empire Domus.

You can register yourself and your organization for the Sales Success Workshop by contacting info@rolemodelafrica.org and or +233248417088.