PRE- PRESS RELEASE FOR MASTERING DIGITAL SUMMIT

 

ROLE MODEL AFRICA ORGANIZES “Mastering Digital Summit

Yet again Role Model Africa is organising another forum that promises to be equally educational and informative. The just ended two-day forum organized by Role Model Africa was dubbed; ‘Business Strategy Forum’ and took place at the Accra City Hotel on the 7th and 8th of October, 2021. The focus was on Sales Strategy, People Management, Culture of Excellence and Leadership.

The Role Model Africa team has identified the need for businesses to dominate and leverage the digital world by utilizing the various social media platforms effectively to maximize productivity. Hence, the need for the Mastering Digital Summit. The sessions will be relevant to Communication Professionals, Sales Professionals, Social Media Managers, Brand & Marketing Personnel, PAs, PRs, Directors, CEOs, HRMs and Creative Directors.

The Mastering Digital Summit, scheduled to take place on the 25th of November, 2021 from 9am to 4pm at the African Regent Hotel is custom-made to explore the new digital marketing environment as there will be exposés on Platform Building, Brand Positioning, Sales Conversion, Ads and Promos.

Platform Building:  Companies with better platforms, engage and inspire tribes to control cash flow. Platform and tribe building anchors on creating value by connecting with other businesses and allowing their products and services to find expression in yours while engaging in fun or and following base. Companies that have or create good platforms increase business-to-business operations and widen their earnings gaps through cash flows on e-wallets and in-personal or physical stores.

Brand Positioning: Be it in the digital space or using traditional media, the quest for businesses is to define and create particular impressions in the minds of prospects. When your business optimizes digital platforms effectively, your brand strategy will be anchored on significant deliverables such as reaching the target consumer and winning against your main competition.

The idea of being distinct to the customer is to establish a sort of monopoly whereby you come first once your business is mentioned or your products and services come to mind.

Sales Conversion: When you make any post on your company’s social media page you expect a call to action. What makes one company’s posts trend but another struggle to gain average visibility? What makes the social media manager of one company busily interacting with clients, but some others receive no messages in their inbox?

This is the module that teaches you how to gain and convert likes, shares and comments into revenue for your business.

Ads and Promos

The algorithm of social media platforms can be harnessed effectively to increase the traction of your business posts and pages. Traditional media is now leveraging on social media to increase their reach. Learn how to use social media to acquire new clients with little investment and how a strategic understanding of ads and promos on social media can multiply your sales by at least ten times.

The able minds who are going to be facilitating this very important summit are Kwame A. Opoku and Bernard Kelvin Clive

Kwame A. Opoku, a global business keynote speaker with strong insights in Digital, Marketing and Digital Cyber-Security, AI, and Robotics.

The West Africa Vice-Chair for the Young CEO’s Business Forum leads operation in 16 countries, Kwame has been touted as the futurist, Kwame has been a voice on how individuals and companies can leverage on social media technology and innovations to build tribes and platforms, attract new clients and multiply their earnings.

Bernard Kelvin Clive is your go-to for branding and digital media. The trainer and lecturer was recognized as one of the ‘Apostles of the New Economy’ by the Springboard Virtual University. As a globally celebrated personal branding coach, his training and podcasts have been talked about mainly across Ghana, Botswana, UK and the USA. His ideas and perspectives on branding and digital media are touted as unconventional and revolutionary, winning him many admirers including Seth Godin.

You can register yourself and your organization for the Mastering Digital Summit by contacting info@rolemodelafrica.org and or 233248417088.