The Business of Writing

When I was in Primary 5, I was made the library prefect for my class. My role was very simple; to go to
the library every morning, pick up some books and bring to my colleagues for us to read. I recall the all-
important session was called ‘silence hour’. I wish I could tell you that my colleagues and I really enjoyed
this session, but I cannot even pretend to lie. One thing I am certain which I can extract from the rather
boring silence hour is the fact that we did learn a lot from the books we read, though reluctantly.
Why do people write books anyway, is it to punish students to find something reading or it is just to
occupy some important aspect on our timetables in school. There are some books I can recall reading
back in Primary, JHS and SHS. I recall books like Ola Rotimi’s ‘The God’s are not to blame’. I have read
this book the umpteenth time. Chinua Achebe’s ‘Things fall Apart’ and some other all important
literature. ‘Things Fall Apart' was a mandatory read for my big brother when he was in SHS. He has
narrated the story to me more than I have hand picked the book to read.
Why should any leader, business person or entrepreneur want to write a book? In this publication I
make some important suggestions you may want to consider.
1. Story: Most books we have read tell stories. At least the good ones do. As a business person, a
book is an important tool to tell your story. Authoring a book is a strategic PR strategy to project
the tale of your journey to others to appreciate. When you think of Ben Carson, be honest you
know him more because of his classics, ‘Gifted Hands’. That book recounts the life story of Dr.
Ben Carson in an essential way that perhaps you wouldn’t have known.
Yes this book has moved forward to be portrayed in movies et al. My point is that, just the same
way Ben Carson and Kiyosaki have used their books to tell us the stories of their lives,
occupation and business, you need to write a book to talk of yourself and business too. You
know Robert Kiyosaki is an investment expert because of his books. You know Dr. Carson is a
paediatric neurosurgeon because of his books as well.
Donald Trump's books on Real Estate make people appreciate the real estate industry and
understand the nitty gritties of it. Very importantly anyone that read’s the former President's
book get to know some aspects of his story.
2. Credibility and Authority: I chanced upon some interesting statistic that explains that only 1
percent of the world’s population ever publishes a book. Beyond this statistic you agree that not
many people write books. How many people within your circle are authors? Usually when you
write a book, you set yourself apart. Being an author is therefore a distinguishing factor. You get
to boost your professional credibility.
My friend, Bernard Kelvin Clive likes to describe himself as an author(ity) and indeed he is one.
Bernard has authored books on personal branding, he stands out in these areas significantly and
one of the reasons is that his books on the subjects have made him the go-to person. When my
team and I authored ‘Hello Intern’ we find that we have become accepted in guiding students in
the area of internship significantly. To a large extent I have received invitations to be a guest

lecturer on some university campuses because of my books, Hello Intern and Career Advantage.
Authoring a book affirms your credibility and authority.

3. Wealth: Perhaps I should just say money, instead of wealth. But truth is, depending on the
jurisdiction you find yourself in, the appeal of your books and the strategy used in sales, some
authors have amassed amazing wealth through the publication of their books. JK Rowling’s of
Harry Porter fame is first an author and although her book is replicated in several formats her
wealth is essentially from writing. She is considered the 196 th richest person in the UK.
You claim you have many brilliant ideas. I certainly agree with you. But of what use will your
ideas impact your financial circuit if you keep them to yourself alone. Share that idea in a book,
publish it and earn some money. I see my books, just the same way Coca-Cola see their
beverage. I come up with sales and marketing strategies for pre-launch, launch and post-launch
sales. When such campaign plans are well deployed, every author can be credited with some
moneys. Very importantly you get to earn royalties on books sold especially on online platforms
including; Amazon, Selar, Sayda and Booknook.
4. Succession Planning: The impact of Dr. Kwame Nkrumah is widespread. Interestingly the closest
many have come to such legendary figures as himself and Nelson Mandela is in reading their
books. When you author a book, it affords you the opportunity to document your impact and
legacy. You get to share ideas to benefit humanity. Up and coming executives and leaders can
read your publication as blue prints in their chosen fields. Books by Pastors such as Bishop Dag
Heward-Mills have been helpful in raising leaders across the world to Pastor and grow Churches.
5. Solution: For most thesis and project works we do at undergraduate and postgraduate
education, the goal is that we get to contribute to the body of knowledge. Essentially we
identity a problem and propose a solution. My books Hello Intern and Career Advantage provide
helpful information to readers on internships and the job market respectively. Readers get their
needs solved.
I have benefited well from reading books like ‘Lord, Madiba and the Eagle’ by Albert and
Comfort Ocran. This book for instance provides solution to some leadership blunders every
leader can possibly make. If you are a business person you can propose solutions to some
challenges in your industry, you add up to the knowledge economy and become a preferred
person for solution in that area.
When you read a recipe book, it helps you to cook. When a gym instructor affords you a guide,
you trust him more. Let me say it this way. If you have some ideas on how people can cook
better, live better healthy lives, put it together in a book to solve such problems. Once you do,
you receive commercial value for providing solutions.